With meticulous precision, every fishing lure made by rapala swims with perfection right out of the box. Lauri rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on rapala lures for consistent success. This unwavering dedication to quality is the reason why rapala makes 20 million lures a year, sold in over 140 countries around the world. And it's the reason why more world record fish have been caught on a rapala than any other brand. Simply put, rapala fishing lures make better fishermen.